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Jonata: Where Santa Ynez Terroir Meets Visionary Winemaking
06 Feb 2025

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A Legacy Planted: The History and Background of Jonata

In the world of California wine, Jonata stands as a testament to audacious vision and an unwavering commitment to terroir. Established in 2004 by the visionary owner Stan Kroenke (also known for his ownership of the NFL's Los Angeles Rams and Arsenal Football Club), Jonata was conceived with the audacious goal of producing world-class wines from the then relatively unexplored sandy soils of the Santa Ynez Valley. Unlike many of its neighbors focused on Pinot Noir and Chardonnay, Jonata embraced Rhône and Bordeaux varietals, believing that the unique high-desert landscape, with its intense sun exposure and well-drained soils, held untapped potential. The 600-acre ranch, with only 80 acres under vine, allows for meticulous vineyard management and a deep understanding of each block's specific characteristics, leading to wines of remarkable depth and complexity.

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The Maestro Behind the Magic: Winemaker Matt Dees

At the heart of Jonata's winemaking philosophy is Matt Dees, a winemaker renowned for his intuitive approach and profound connection to the land. A graduate of the University of Vermont, Dees honed his skills in both New Zealand and California before joining Jonata at its inception. He is not just a winemaker; he is a viticulturist at heart, deeply involved in every aspect of the vineyard. Dees' philosophy centers on minimal intervention, allowing the grapes to speak for themselves and reflect the distinctiveness of the Santa Ynez terroir. His hands-on approach, keen palate, and dedication to showcasing purity of fruit have been instrumental in elevating Jonata to its esteemed position among California's elite wineries. Beyond Jonata, Dees also lends his expertise to The Hilt Estate and has his own highly regarded project, Mail Road Wines.

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A Deeper Dive into the Terroir: The Jonata Vineyard

The magic of Jonata begins in its unique vineyard. Located in the eastern part of the Santa Ynez Valley, the vineyard benefits from a distinctive microclimate characterized by significant diurnal temperature swings – warm days ripen the grapes, while cool nights preserve acidity and freshness. But perhaps the most defining characteristic is the soil. Unlike the typical loamy soils found elsewhere in the region, Jonata's vineyard is dominated by sandy loam, interspersed with pockets of clay and diatomaceous earth. This poor, well-drained soil stresses the vines, leading to smaller berries with concentrated flavors and thicker skins, contributing to the wines' structure and intensity. The meticulous block-by-block management allows Jonata to understand and leverage the subtle differences in soil composition and sun exposure, yielding wines that are truly site-specific.

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Fun Facts & Unique Insights

  • Beyond the Bottle:

    Jonata is part of a larger agricultural endeavor on the property, which also includes cattle ranching, contributing to a holistic and sustainable approach to land management.

  • A Name with Meaning:

    "Jonata" is derived from the historic Rancho San Carlos de Jonata, reflecting the rich history of the land.

  • Sibling Rivalry (of the best kind):

    Jonata is often discussed in conjunction with its sister winery, The Hilt Estate, which focuses on Pinot Noir and Chardonnay from cooler, more coastal sites, offering a fascinating contrast in Santa Ynez Valley expressions.

  • Limited Production, High Demand:

    The wines are produced in relatively small quantities, reflecting the focus on quality over quantity and making them highly sought after by collectors and enthusiasts.

  • Art on the Label:

    The striking artwork on Jonata's labels often depicts abstract interpretations of the vineyard and its natural surroundings, reflecting the winery's artistic approach to winemaking.

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Sustainability at Jonata

Jonata's commitment to the land extends far beyond just growing exceptional grapes; sustainability is a core pillar of their philosophy. The vast 600-acre property, with only a fraction under vine, allows for a harmonious balance between agriculture and the natural ecosystem. Jonata employs a range of environmentally conscious practices, including dry farming where possible to conserve water, and the use of cover crops to enhance soil health and biodiversity. They also utilize sheep for vineyard grazing, which naturally helps manage weeds and fertilize the soil, reducing the need for mechanical intervention and synthetic inputs. This holistic approach ensures that the land remains vibrant and productive for generations to come, reflecting a deep respect for the environment that directly translates into the quality and character of their wines.

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Winery Visits and Experiences at Jonata

For those eager to delve deeper into the world of Jonata, the winery offers an exclusive and intimate tasting experience that truly immerses guests in their unique philosophy. Unlike many larger, more commercial wineries, Jonata maintains a private and personalized approach to visits. Tastings are typically by appointment only, ensuring a focused and educational encounter with their wines. Guests can expect to explore the nuances of their Rhône and Bordeaux varietals, often guided by knowledgeable staff who share insights into the vineyard's terroir and Matt Dees' winemaking approach. It's an opportunity to not only taste the acclaimed wines but also to understand the vision and dedication that go into every bottle, making for a memorable and enriching wine country visit.

Check out our range of Jonata wines via the button below!

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